I mention using Facebook as a marketing tool for your DPC practice in my book. I highly recommend you read that section.  Here is some more info:

  1. I am now getting 50% of my patients via Facebook. It’s crazy. I think I have a good method posting and boosting that post. If you are not using FB you are missing out. I spend $50 a month on posts. The ROI is great. Just an FYI.
  2.  holygrail? hell yes!
  3.  Weekly post and $10 boost? or bi-weekly and $5/boost? audience demographics?
  4. Use $10 post every three days or $100/m.  Change post every three days.  Demo is age 18-65+ in local area.
  5.  Holy crap!
  6.  What sort of posts are you making? Educational? Updates from the clinic?
  7. I need to teach a course in this and make some money. Remember, I started with 0 patients and basically new to the community. I am at 512 patients in 18 months. Word of mouth is huge so you still need great service…and to care. FB, though, is critical.
  8. Tough to say. I post a lot but not educational like how to help hypertension with exercise. Instead, stuff about the office or comments about an article on how unaffordable insurance is, etc.
  9. I’ve struck gold this week on Facebook posts! Although, I think I’ve gotten pretty savvy at it, It’s really tough to predict response. I think “stories” drives alot of engagement. I haven’t found straight-up health education gets much response at all; unless it’s dressed up as funny, sensational, etc.. I posted a quick story about after-hours wound last night that got 100 likes within a couple hours, up to 150 today. I just $10 boosted it a few hours ago which might help a little. Using “sponsored” post is tricky as I know Facebook will quickly ratchet down your “organic” reach of future posts if you start to pay.
  10. I’m just finding this out too! I got an extra 70 page likes off one boosted post alone last week.
  11. Yup, you got it. Think. Local hospitals and family docs are not using this medium. Keep hitting it hard and they see you over and over again and it is the perfect audience too
  12. Facebook knows how to play us and eventually you need to pay more often to get most of your posts out though. Despite that, it’s been the best bang for my buck too.
  13. Post Example:  Patient: 9 year old, new to GHDFC, has bronchitis and hives, Dr. Corba prescribes the following:Antibiotic: $1.96 Oral steroids: $1.85 Generic Claritin: $1.80 Monthly membership = $25.00!!!!! Parents can call, text, email if they need to and return to office as much as needed for….. NO COPAY!
  14. Post Example:  Want to know what ONE HOUR is like spent with Dr. Corba GHDFC? This is what can happen. 35 year old new patient presents for annual wellness exam, 5 issues chronic/ongoing issues discussed AT LENGTH, Due for annual GYN visit, DONE!!! Yes, both wellness and annual GYN exam done in SAME VISIT! All for a monthly membership fee of $50.00!
  15. Depending on your target population/ ideal patient. My ideal patients are not big fb users. It really all goes back to that.
  16. I don’t find Facebook at all useful… Maybe since you’re in a smaller town you would since that’s automatically better targeted. But think about where your people are and go there. If it’s Facebook, then do Facebook. But if it’s not, go elsewhere
  17.  It depends on what you post and whether you are boosting it to the right audience. Last week’s post for Epiphany Health on the Epipen substitute was shared 70 times and seen by over 5,000 people without boosting it. When I do boost a post, I have found that my best target audience is women between the ages of 35 and 64 within 10 miles of my practice.
  18. They probably just need some education because it’s definitely the best bang for your buck since you can get so specific with targeting.
  19.  We have done absolutely every kind of marketing. Radio, billboard, print, magazine, newspaper. We even wrapped a public transportation bus. Nothing comes anything close to the ROI we get on Facebook marketing. The only thing we got from the bus were complaints that the f-ing bus cut them off.
  20. I haven’t tracked anyone that has signed up with me who has found me through Facebook. I like using Facebook. I probably don’t optimize FB like you are doing, which is really smart. I have stupid posts, and wouldn’t know which ones to boost though
  21. I am run a little ragged here and often don’t have time to write original content. Not being much of a Facebook-er, I had not considered re-posting all of your brilliant material.
  22. As for deciding which posts to boost, I will post something and see what kind of response I get from the page followers. If it seems to be resonating, getting likes and shares, I will often boost it to the target audience. If it’s a dud, I don’t waste the money.
  23. EXACTLY!!!! I won’t get into a pissing match on this but people need to see you and your product over and over and over and over. FB is dominated by women and they are the medical decision makers. I do not think my demographics here has anything to do with it.
  24. I usually say the best marketing starts at a great business model – i think some of the docs who have copays and don’t do wholesale meds/labs etc will find that all of their marketing efforts are less effective. Its a lot easier to sell a great product.
  25. Another question for the group (and this may have been answered before)- Are posting as individuals or as businesses on Facebook? For my DPC stuff I am posting as a business (which, as previously discussed, is somewhat prohibitory…)
  26. Post as the business when you want to boost a post. You can also like other pages/people from your business page so that you can comment as either your personal or business account.
  27. Facebook has never been my thing. I am a late adopter ( actually a non adopter) w social media. I dont particularly like FB but I took Douglas Farrago advice a while back and decided to get more active w some business posts : neighborhood & community group sites etc… and now plenty of patients come in telling us they found out about us on FB . So i think it does work . our patients love it too.
  28. I have lots of activity on Facebook but I’m not sure how much new business it brings me.  The core of success is a clear business model. From there you just try and get the word out and has many different ways as you can without spending too much money. I can tell there is a slow ground swell. We continue to have people trickle who first heard about me two years ago when I spoke at something. I think the hardest part in the beginning especially if someone’s In a new community is I think it takes eight times seeing something to convert… Something like that in business literature. People have to see and hear about you more than once to make the decision to join your practice. Facebook certainly helps with this and it’s basically free.
  29. The rule of 7 is probably not true anymore because there is so much stuff out there. They are saying 16-22 times.
  30. i’d believe it — the buying cycle is long in medicine anyways…have to wait for them to get sick, or need a refill, or have a bad experience with their doctor before they remember that #directcare is a good option for them.