This is the “guide” I offered patients who visited my Forest Direct Primary Care website so they can understand what is going on in primary care today. Please see how we used it by watching this lecture on DPC Marketing. The concept was actually created by Joe Polish, who allowed his listeners on his “I love marketing” podcast to copy it for their own business. I tweaked it for DPC. You have my permission to download this and switch any of my information for yours. Remember, it is about educating patients about why DPC is the better way.